We’re so excited for you to be joining us this summer! We’re thrilled to teach you all we know about design and media.
We market Farmhouse Living in 2 different ways online:
This summer we’ll go in-depth on each stream of revenue and how we market them. We can’t to dive into every detail to let you explore what you’re most passionate about.
Let’s kick off with me sharing a few details about Farmhouse Living’s business model. Farmhouse Living is an interior design brand with 3 streams of revenue.
Interior Design Services
Blog Traffic/Ad Revenue
Each stream flows into each other and markets the other. Our Interior Design Projects create content for the blog and products for us to sell in retail. We believe every business should have multiple streams like this. Structure like this allows you to work smarter not hard, while still having a business that can survive something like a global pandemic 🙊and build opportunity for many people involved.
WEEK 1 : Pinterest & Other Search Engines
As I said above, one of our primary ways of marketing Farmhouse Living is Pinterest and other search engines. This week we’ll be covering the in’s and out’s of Pinterest and why it’s so important for a business in the home design industry.
We’re kicking off with Pinterest because it’s our largest source of traffic on our website and has been a huge piece of the Farmhouse Living Brand. We have over 7.5Million views a month on Pinterest and growing. We receive almost 100,000 views on our website monthly from this online platform. Many make the mistake when building a brand online and jump straight to Instagram or Facebook.
WHY PINTEREST IS MORE RELIABLE FOR DRIVING TRAFFIC AND GENERATING SALES ONLINE
If someone asked me the one platform I’d start with if I was to start a new business, it’d be Pinterest. The reason is because it’s a SEARCH ENGINE not a social media platform. What that means is someone is searching for your content. When that person open your blog post or product pin to head to your website from that search you are the solution to their problem. If someone searches “Modern Farmhouse Inspiration” and our photo of a living room we designed pops up they will be linked to all the pieces we used to create that space and those purchases were the solution to what they were looking for.
On Instagram and Facebook, when you post you can only hope that your content will pop up in their feed. On Pinterest someone is asking you to be in their feed if you are the solution they’re looking for. This is why search engines are so important to online businesses including blogs and e-commerce sites. Google and YouTube also have the same effect making your website the solution to someones problem.
Our Pinterest Strategy
Every week we work diligently to gain more visibility on Pinterest. Here are our weekly steps:
PIN NEW BLOG POSTS
Every Thursday Farmhouse Living releases a new blog post with a YouTube Video and Photos of a recent project. When we schedule new pins for the first time it is most important to be implementing all the best SEO (Search Engine Optimization) practices. The first video below shows all the best practices. The reason it’s most important when the pins are initially shared is because then that pin can be repinned easily rather than starting from scratch when you want to boost that blog post agin.
SCHEDULE OLD BLOG POSTS
We schedule pins of old blog posts every week to send them back into the feed and continue to gain traffic from them for years. We have blog posts that are still gaining traffic from 3 years ago. We use a software called Tailwind to schedule Pins. Sometimes when needed we’ll create new Pins for a post with Canva.
This is a huge secret to success on Pinterest. Checking analytics every week to know what’s gaining views, getting the most clicks and building momentum is the best way to know how to create new content and what blog posts can be improved.
Let’s kick off your time by watching these selected videos. They give a little bit more detail and show you what it looks like to take action with this Pinterest strategy.
Create New Pin with Canva
Pin with Tailwind
Write notes on a few trends you notice from our Pinterest analytics